Venturebeam

Venture Investment Ecosystem

Venturebeam connects global high impact entrepreneurs with smart capital. Delivering the best access, analysis and swift deal completion. The goal of this project is to improve this experience for venture investing which remains highly fragmented, siloed, often painstakingly antiquated, inaccessible and inefficient.

Creating a Minimum Valuable Experience

A.C.T. First

Ultimately, it’s all about knowing your audience, what language and messages resonate with them, and the tactics, triggers, and touchpoints that move to action. To do this quickly and efficiently, the A.C.T. framework boils down the three main components: Touchpoints, Audience, Communication.

Audience

• Who are we speaking to?: Professional investors, entrepreneurs, and impact-driven companies seeking to make a positive difference for People and Planet.
• What do they want/need/use when seeking transformation?: Access to high-potential start-up’s and scale-ups, streamlined deal-making, and a platform that supports their impact-driven goals.
• What do they search for when looking for what we provide?: A platform that connects them with entrepreneurs and companies making a significant impact, and provides a seamless way to raise funds, manage investments, and track progress.
• What habits, behaviours, goals, or defining aspects draw them to our product?: A desire to create positive impact, access to high-potential opportunities, and a need for efficient and effective deal-making and fundraising processes.
• Additional needs and pain points: Centralizing and completing the fundraise process in one place, managing secondary trading, investor reporting, and cap table management, and accessing pre-vetted global venture deal flow with impact scores.

Communication

• What are we trying to say?: Venturebeam is a platform that empowers professional investors, entrepreneurs, and impact-driven companies to make a positive difference by investing in high-potential startups and scale-ups.
• What aspirations or motivations can we communicate that connect with their needs?: The opportunity to invest in companies making a significant impact for People and Planet, and to be part of a community that shares their values.
• What language and format will resonate with our audience?: Professional, impact-driven language that emphasizes the benefits of investing in high-potential companies and creating positive impact.

Touchpoints

• Where will we share our message?: Partnerships with existing venture capital firms, family offices, and UNHW angels, as well as targeted marketing efforts to reach professional investors and impact-driven entrepreneurs.
• What channels will we use to reach our audience?: LinkedIn, Twitter, email, and targeted advertising to reach professional investors and impact-driven entrepreneurs.
• How will we create a seamless experience across all touchpoints?: By providing a user-friendly platform, informative content, and responsive customer support to ensure a smooth experience for our users.

Optimizing Venture Investment Ecosystems

Improving the way venture investments are made, from primary funding rounds to secondary market transactions. The platform and expertise aim to provide a seamless and efficient experience for venture capitalists, impact investors, and entrepreneurs alike.

Key Features

• Primary Funding Rounds: Streamline your deal-making process with our platform, designed to connect you with high-potential startups and scale-ups.
• Private Deal Syndications: Leverage our expertise to create and manage private deal syndications, providing a secure and efficient way to invest in high-growth companies.
• Secondary Market: Tap into our secondary market platform to buy and sell shares of existing companies, providing a new revenue stream for investors and entrepreneurs.
• Impact Scoring: Get detailed insights into the social and environmental impact of each company, empowering you to make more informed investment decisions.
• Data Room & Performance Metrics: Access comprehensive data and performance metrics on every company, providing you with the information you need to make informed investment decisions.
• Private Impact Investor Community: Connect with like-minded investors who share your commitment to creating positive impact through venture investing.

By leveraging these key features, we can optimize the venture investment ecosystem and achieve our goals of creating positive impact and returns.

Ecosystem Journey

The strategy to focus on, not retail deal flows, but professional private deal syndications as a new platform feature, will be the focus here.

Create a Private Deal

Below this shows how to create a private deal, as a deal owner (Penta – sponsor company), for a high-quality company, Recharge (Fundraiser Company). After agreeing to the deal terms you’ll see a deal page in edit mode. Finally you’ll see how a private invitation is sent to the Fundraiser Company to accept the terms as shown in step 5.

Private Deal Syndicate

Followed by the deal owner (Penta) managing a private offers (on Recharge) for the first time and invites investors to join.

Private Deal Invitations

In the Figma prototype below it shows step 6, live deals, a list of private deals invites sent to a (Chain Ltd) investor. Click on Recharge to see the live deal page and invest and withdraw the deal.

This is just a small part of a larger more complex flow showing how private deals are created and what investors see when investing into such deals. To see a more, click the button below.

Design System

Design Tokens in this system can be in three parts: Seed (Global, Base, Primitive), Map (Semantic) and Alias (Component) Token. These three groups of Tokens are not simple groupings, but a three-layer derivation relationship. Map Tokens are derived from Seed Tokens and Alias Tokens are derived from Map Tokens. This structure empowers designers and developers to make global or component-specific changes. Also variables help scale a growing design system and make managing a design system more efficient.

With its design tokens, Venturebeam can ensure consistency and scalability across its platform, allowing for continuous improvement and iteration.

Conclusion

Ultimately, the goal of the Venturebeam project is to create a platform that empowers professional investors, entrepreneurs, and impact-driven companies to make a positive difference by investing in high-potential startups and scale-ups. By using the ACT Framework you can better understand your audience, how they communicate and your touchpoints. With that you can then build Success. ACT + Value Prop + MVE = Success

As of the time of writing this product was still in development, so there is no success metrics to report of as yet. Although, Venturebeam have now merged with a company that have licences will enable them to scale and enter in the secondary market. This touchpoint is poised to significantly enhance their ROI and set us on the path to long-term success.

By streamlining the venture investment process and providing access to high-potential opportunities, Venturebeam has the potential to transform the way venture investments are made, leading to more efficient, effective, and impact-driven investment decisions.